Complete the following for your marketing plan:
- Outline your product, branding, and packaging strategy.
- Discussed how you will differentiate yourself against the competition, and explained how the firm may expand upon its product line in the future.
- Develop your distribution strategy for the product. What retail outlets will sell your new product? How will you manage your supply chain?
- Develop your pricing and promotional strategy. How will it focus on your target market?
- Define Integrated Marketing Communications. How will you provide clarity and consistency across multiple mediums to maximize the communicative impact?
Submit a 4-5-page paper written in APA format. Search the South University online library for peer reviewed articles to justify your marketing plan. Include a minimum of three peer reviewed articles for your paper.
Additionally, you have been asked to prepare a presentation to present your marketing plan to the executive leadership team. Prepare a 10-15-slide PowerPoint presentation to present your plan to the executive staff for approval. Use the notes section to represent the highlights of your presentation. In your PowerPoint, be sure to cover the following:
- Cover page
- Agenda
- Product Overview
- Marketing Environment
- Competitive Analysis
- Target Market
- Positioning Strategy
- Research Study Proposal
- Product, Branding, and Packaging Strategy
- Distribution Strategy
- Pricing Strategy
- Promotional Strategy
- Summary