Assignment:
Positioning Statement and Motto
In this assignment, you will create a Positioning Statement and Motto for one of the following brands: Jeep Cherokee, Google, or Amazon.com.
Select only one brand. Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.
Click here to download the required template.
Submit the completed template via the Assignment 1 submission link.
Remember to only select one brand from the options below (click on Option A, Option B, or Option C to view each available brand).