- Develop usable management skills that require the application of marketing theory/models to practical business problems.
- From a marketing perspective, integrate the Christian faith and learning through critical thinking, research, and writing from the normative base of the Christian worldview.
- Develop the tools of analysis, synthesis, and problem formation and learn to make intelligent, informed, ethical business decisions in the area of marketing management.
- Define marketing for the 21st century from a Christian world view by sharing your synthesis of the 10 Credos of Marketing 3.0 as they relate to the Millennium Development Goals adopted by the United Nations Millennium Summit in 2000 and the practice of Business as Mission.