Develop the new marketing strategies


Discuss the below:

Scenario:

Your organization has just finished the strategic planning process. The company's strategic objectives are as follows:

Increase sales by 10% over the next three years.

Develop new marketing strategies which will address social marketing and other digital marketing strategies.

Decrease the number of warehouse accidents by 50%.

Decrease costs associated with payroll and benefits. Install new technology to manage warehouse orders.

Task:

Answer the following:

How do these strategic objectives relate to the HR function? Explain.

Brainstorm potential action plans (which are measureable) to address each of these from the HR perspective. In other words, what is HR's role in attaining each of these goals? How will you go about attaining the goal?

How might you communicate these action plans to the executives of the organization?

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Marketing Management: Develop the new marketing strategies
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