Develop the model that will maximize the number reached, Operation Management

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Develop the model that will maximize the number reached

An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and newspaper ads. Information about each medium is shown below.

Medium Cost Per Ad # Reached Exposure Quality
TV 500 10000 30
Radio 200 3000 40
Newspaper 400 5000 25

If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, develop the model that will maximize the number reached and achieve an exposure quality if at least 1000.

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Operation Management: Develop the model that will maximize the number reached

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Operation Management: Develop the model that will maximize the number reached

Reference No:- TGS089309

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Recent Questions Asked Operation Management

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Request for Solution File

Ask an Expert for Answer!!

Operation Management: Develop the model that will maximize the number reached

Reference No:- TGS089309

Recent Questions Asked Operation Management

Q : The two vesicle fractions are either untreated

Q : What is the difference between the optimal level o

Q : What if you had paper clips,rubber bands

Q : Workstations has 1 gigabyte of memory

Q : Develop the model that will maximize the number reached

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