Assignment
•Select one of the case applications from the textbook -Planning for Holiday Shipping at FedEx
•Perform part of the steps of the strategic management process
-Identify the organization's current mission, goals, and strategies (today)
-Develop the external analysis, identifying the opportunities and threats
-Develop the internal analysis, identifying the strengths and weaknesses
-Make a table to present all of the SWOT areas
-Formulate the strategy to achieve a competitive advantage, and explain how it will be implemented and evaluated
•As a conclusion, identify the role of the manager in the strategic management process
Parameters
•Word document
•Maximum pages: five pages (not including the title page or references)
•Font: Times New Roman or Arial, size 12
•Paper must follow APA format.