Question: Develop the capacity to think strategically about a company, its business model and position within the industry, and the attainment of a competitive advantage.
Acquire skills in conducting strategy, developing strategic options, analyzing action alternatives, making strategic decisions, and effective policy and strategy implementation.
Assignment: Write 800 words that respond to the following questions:
Part 1 (post this response in the main U2 DB thread "Unit 2 Discussion Board")
In the Unit 1 Discussion Board, you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of a fast-food franchise that was done in 2013. There have been many more recent changes with the fast-food giant toward improved business results. Read this article on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:
Strengths: The internal and external characteristics of a company that are stronger than its competitors
Weaknesses: The internal and external characteristics of a company that are weaker than its competitors
Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way
Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way
Trends: The internal and external patterns in the organization, market, or industry
Part 2 (post this response in the appropriate topic within U2 DB (labeled "for" and "against")
Based on the first initial of your last name, complete the following:
First initial A-M: Provide an argument for the success of the strategies that a fast-food franchise has instituted. Submit your position by posting in the Unit 2 Debate forum under the for topic.
First initial N-Z: Provide an argument against the ability of a fast-food franchise to succeed with these strategies. Submit your position by posting in the Unit 2 Debate forum under the against topic.
In both considerations, provide research that supports your assertions.