Question: Explain Points-of-Parity (POP) and Points-of-Difference (POD) that Target's has made that distinguish it from other retailers.
Develop Target's brand resonance model with six brand building blocks, and logically explain the resonance model you developed.
Thoroughly explain Target's brand elements in terms of memorability, likability, protectability, adaptability, meaningfulness, and transferability.
Finally, explain the likely intention behind Target's retail positioning strategies. How does Target expect these positioning strategies to attract customers and create a distinct competitive advantage?