Case Study Assignment
Instructions
You are the district manager of a luxury watch producer, and sales have been steadily declining. You hold a meeting with your production and sales staff to attempt to identify the reasons for the decline, and the following reasons are offered for the decreased sales:
• slow economy, so no one is buying watches of any kind;
• salespeople are not provided adequate resources to properly market the watches;
• the quality of the watches has declined to the point that people do not want to buy them;
• the supply chain is unable to keep up with orders, so deliveries are slow, and customers are cancelling orders;
• the financial manager does not like the marketing department, so we cannot trust the numbers he produces; and
• the marketing manager should just get rid of the salespeople who are not able to hit the established sales targets.
Given this scenario, answer the following questions.
1. Discuss strategies for examining claims for legitimacy or fallacy. It is not necessary to address all six bullet points above, but clearly identify which are being discussed.
2. Identify any potential fallacies in logic that might inhibit creative thinking.
3. Develop strategies for creatively overcoming identified fallacies.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.