Assignment:
The purpose of assignment is to keep students up-to-date with current events, encourage critical thinking and develop writing skills for communication in an online environment. Students are required to select an article from a popular press newspaper (e.g., Wall Street Journal) or magazine (e.g., Business Week) and post this article within the designated discussion forum, write a summary and comment on the article by providing a personal perspective on the situation or company and comment in a critical way. Aim for 350-500 words. The postings should focus on specific marketing issues and apply the concepts used in the related class.
Be creative. Be sure to acknowledge what specific marketing issues to which your article relates. Give your opinion on the article and describe why you find it interesting.
Biz News Possible Concepts:
Chapter: Market Segmentation, Targeting, and Positioning
Market segments and segmentation, bases (variables) for segmentation, ways to segment markets
Selecting target markets, i.e. targeting
Product positioning, repositioning
Not sure where to find marketing-related articles? Check the sources below:
AdAge
Adweek
Bloomberg Businessweek
Business Den
California Management Review
eMarketer
Entrepreneur
Fast Company
Financial Times
Forbes
Fortune
Harvard Business Review
Inc Magazine
Investor's Business Daily
Mashable
Media Post's Marketing Daily
MIT Sloan Management Review
The Economist
Time
Wall Street Journal
Wired