Assignment
6 content slides, in addition to a title and reference slide(s) for a total minimum of 8 slides
• Section I: Company and Brand Information
• Section II: Product Pitch Script
o This section will optimize the perfect pitch for selling your brand. Include features and benefits of the product.
• Section III: Cross-Selling and Promotional Opportunities
o This section will examine and recommend 2 complementing products for your brand, relevant to the customer's lifestyle to build brand awareness and loyalty.
o Develop 1 promotional campaign for selling these complementing products.
• Section IV: The Product Promise and Guarantee
The project deliverables for Section I are as follows:
• Visit your favorite store where your product is distributed, either a brick-and-mortar (BAM) store or virtual store.
o Study the store and the product's return policy.
• Develop a brief PowerPoint presentation identifying the company, the brand you selected, and your store's customer service policy.
o Find a competitor, and analyze its policy. What are some of the similarities and differences?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.