Homework: Social, Ethical and Legal Implications
Complete homework on Phillip Morris international company.
The purpose of this homework is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.
Homework Steps
Note: the Social, Ethical, and Legal Implications homework is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.
Resources: Marketing Plan and Outline
Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.
Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.
Include the following:
o Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).
Formulate a maximum 350 words executive summary including at a minimum the following elements to include in your marketing plan:
o Required executive summary elements:
o Strategic Objectives
o Products or Services
o Optional executive summary elements:
o Resources Needed
o Projected Outcomes
Integrate the previous sections, and incorporate corrections and suggestions from the instructor's feedback. The marketing plan should contain elements from each week of the course, including:
o Understanding Target Markets
o Promotion and the Product Life Cycle
o Price and Channel Strategy
o Marketing Communication and Brand Strategy
o Executive Summary, Legal, Social and Ethical Considerations
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.