Develop new products for clients on a project, Marketing Management

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Develop new products for clients on a project

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Q: Sketch the organization (in some appropriate graphical representation) of a consulting firm that develops new products for clients on a project-by-project basis. Assume that the individuals in the firm represent all of the different functions required to develop a new product. Would this organization most likely be aligned with functions, be aligned by projects, or be a hybrid?

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Marketing Management: Develop new products for clients on a project

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