Problem: Target Marketing
Using your ideas for domestic and international business expansion, develop a target marketing strategy for each idea using the following criteria:
1. Develop one market segmentation profile for business expansion into domestic markets.
2. Develop one market segmentation profile for business expansion into domestic markets.
3. Choose a target marketing strategy that is consistent with Blue Ocean Strategy principles for business expansion into domestic and international markets. Provide reasoning.
4. Develop a concise Unique Selling Proposition (Positioning Strategy) for a business expansion idea into domestic markets.
5. Develop a concise Unique Selling Proposition (Positioning Strategy) for a business expansion idea into international markets.