Discussion Post
• Develop an ideal customer profile for three Dell customer groups (a supplier, a global business, and a consumer). Use the information on this slide as a starting point.
• For the global business customer profile, propose effective touch points for each of the 3 stages of the customer's decision-making process: awareness, consideration and decision. You can use Module 3 to guide you.
• The goal is to propose the touch points (interactions) that would generate the greatest value to the customer and to Dell. Keep in mind that each of these interactions costs Dell money so you want to get the biggest return on your investment. Be sure to support your rationale.
• What did you learn from Module that you had not heard of before? What questions do you have about the information in these modules?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.