Develop differentiated marketing mixes (4Ps) for each target market (SPORTS & STUDENT)This must include marketing objectives and control sections for each mix. All recommendations must be fully justified
Key areas:
- Need to see clearly 2 new target of customers and 2 marketing mix(4Ps) for each new target market
- Marketing plan must cater for 3 years
- Brand position comparison against competition
- Clearly stated of marketing objective and promotion objective
- Gantt chart showing promotion executions of mediums recommendend need to be available for each new segment
- Key promotional communications stated clearly for each target market
- Suggested control and performance measurement to track strategies
- 3 years financial projection