Homework: Marketing Plan Input
Overview
Throughout this course, you will be creating a marketing plan for a hypothetical company that provides a product or service. For this homework, you will document your hypothetical company's background information and mission statement, your company's short-term and long-term goals, an environmental analysis, and a SWOT analysis. Note: You should make all assumptions needed for the completion of this homework.
Instructions
Create the first part of your marketing plan in 5 to 7 pages using the
Marketing Plan Template
• Write an introduction to your hypothetical company, describing its location, the product it makes or the service it provides, and the contents of your marketing plan.
• Develop your company's mission statement that has a long-term view, and includes its industry, goals and values.
• Identify the main goals that you would like to achieve within the next year (short term) and within the next five years (long term), including the most appropriate ways to measure them both.
Note: Consider the following metrics: tracking downloads of website content; website visitors; increases in market share; customer value; new product or service adoption rates; retention; rate of growth compared to competition; and the market, margin, and customer engagement.
• Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
• Develop a SWOT analysis for your product or service, examining at least three strengths, weaknesses, opportunities, and threats for your company.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Marketing-Plan-Template.rar