All questions relate to the following Case Study.
Penny Li has a company, El Supremo Coffee, that she started just 4 years ago. It operates through franchise owners that have invested one of her mobile coffee vans. These park at strategic locations such as train stations, hospitals, sporting events, factories and busy city office towers. She now has over 50 franchised coffee van operators and has had interest from potential new franchisees in other cities; Penny’s dream is to one day launch in her home town of Beijing.
The company’s rapid growth is due to an aggressive marketing campaign aimed at well-placed city cafes and restaurants. Penny supplied them with El Supremo Coffee café umbrellas and side-walk screens which had a significant visual impact making El Supremo Coffee appear to be the major brand across the city.
El Supremo currently supports its franchisees through a telephone call centre which typically take calls about orders for more supplies; with the company’s expansion operating through a call centre is becoming more difficult. The franchisees are increasingly unhappy about the difficulties in getting through on the phone, the time it takes to explain their needs and the incidence of errors on the part of the telephone operators and the time it takes for goods to arrive after placing an order. The franchisees would also like to have a web-site that can help them build stronger relations with their own customers including GPS tracking so customers can see when they will be at the locations where they sell coffee. They would also like to be informed about events such as football games or concerts.
The management team has decided it needs to move to an online system for better supporting franchisees as well as making their products available to the general public through a Web site. The Web site must be developed using the latest products, and be deployed in 3 months from now that is management’s given deadline.
El Supremo Personnel
? Managing Director – the project sponsor
? Accountant
? Franchise Manager/Trainer
? Purchasing and Supply Manager
? Marketing Manager
You have been contacted by El Supremo Coffee as the Business Analyst for the project to research requirements and design.
Assignment:
Presentation: search for examples of consulting company reports, your assignment should have a professional look and feel; put your name, student number, course and semester only on the cover sheet – the rest of the assignment should look like a professional Business Analyst’s report.
Word length: a guide is that for assignment tasks requiring a written response you would expect around 1 page for a task worth 10 marks; brevity and clarity is more important than volume of words. As noted above you should pay particular attention to use of subheadings, fonts and other ways of improving readability, Business Analysis is all about clarity of communication.
TASK 1: Project Journal
Develop and maintain a project journal for your project with date, summary of activities undertaken, actions completed and actions planned. Use a table with columns for activity number, date, activity, description and status. The journal will serve as the diary of your project.
TASK 2: Write a System Vision statement (see examples in text)
TASK 3. Define around 4-5 options to address problem/opportunity Structure options in a table with pros, cons, risks, expected costs, benefits. Remember to include the “do-nothing” option
TASK 4. Conduct stakeholder analysis and identify all persons, groups and institutions who may have an interest in the project and the nature of their interest.
TASK 5: Develop a work breakdown structure (WBS)
Analyse the project and produce a 1-page Work Breakdown Structure
Task 6: Draft an interview agenda for your interview with the CEO, refer to the text and on-line for examples
TASK 7: Develop a one-page table of key requirements (product backlog) from the perspectives of each of the stakeholders (user stories) using Agile format “As a .... I want to .... so that..”)
TASK 8: Write a list of the key functionalities of the system (a functional and non-functional specification)
TASK 9: Presentation (cover letter, cover sheet, clarity, professionalism)
Must follow the report writing format given in the link:
https://www.usq.edu.au/learningcentre/assignment-skills/writing-assignments/report-writing
Problem Description:
Trade shows have become an important information source for new products, new fashions, and new fabrics. In addition to the large providers of outdoor clothing and fabrics, there are many smaller providers. It is important for RMO to capture information about these suppliers while the trade show is in progress. It is also important to obtain information about specific merchandise products that RMO plans to purchase. Additionally, if quality photographs of the products can be obtained while at the trade show, then the creation of online product pages is greatly facilitated.
It is recommended that a new system be developed and deployed so field purchasing agents can communicate more rapidly with the home office about suppliers and specific products of interest. This system should be deployed on portable equipment.
System Capabilities:
The new system should be capable of:
• Collecting and storing information about the manufacturer/wholesaler (suppliers)
• Collecting and storing information about sales representatives and other key personnel for each supplier
• Collecting information about products
• Taking pictures of products (and/or uploading stock images of products)
• Functioning as a stand-alone without connection
• Connecting via Wi-Fi (Internet) and transmitting data
Business Benefits:
It is anticipated that the deployment of this new system will provide the following business benefits to RMO:
• Increase timely communication between trade show attendees and home office, thereby improving the quality and speed of purchase order decisions
• Maintain correct and current information about suppliers and their key personnel, thereby facilitating rapid communication with suppliers
• Maintain correct and rapid information and images about new products, thereby facilitating the development of catalogs and Web pages
• Expedite the placing of purchase orders for new merchandise, thereby catching trends more rapidly and speeding up product availability
Work Breakdown Structure:
I. Discover and understand the details of all aspects of the problem.
1. Meet with the Purchasing Department manager.
2. Meet with several purchasing agents.
3. Identify and define use cases.
4. Identify and define information requirements.
5. Develop workflows and descriptions for the use cases.
II. Design the components of the solution to the problem.
1. Design (lay out) input screens, output screens, and reports.
2. Design and build database (attributes, keys, indexes).
3. Design overall architecture.
4. Design program details.
III. Build the components and integrate everything into the solution.
1. Code and unit test GUI layer programs.
2. Code and unit test Logic layer programs.
IV. Perform all system-level tests and then deploy the solution.
1. Perform system functionality tests.
2. Perform user acceptance test.
Consolidated Sales and Marketing System
System Vision Document
Problem Description
Sales and marketing on the Web has changed drastically since the CSS system was built. Customers are more sophisticated, and they are used to catalog and sales systems that are easy to use and provide many services, such as one-click ordering, deferred-purchase tracking, simplified searches, and comparison shopping. In addition, research has shown that sales increase dramatically when social media marketing tools are combined with basic sales functionality. Hence, the new CSMS is needed not only to respond to today's competition but to launch RMO into today's world of social media and mobile computing. The longer RMO delays in starting this project, the more opportunities it misses.
System Capabilities:
This document identifies the required system capabilities at a high level. Later documents will specify the detailed requirements. These capabilities are required:
1) Provide a shopping cart capability.
• Support customer sales with high automation (one-click, etc.).
• Recommend related product purchases and comparison shopping.
• Allow customer ratings and recommendations.
• Include 'friend" network capability.
2) Include comprehensive order fulfillment.
• Support multiple and split-order shipping and tracking.
• Support back-ordering and tracking.
• Allow customer comments and feedback.
3) Provide customer account and billing capability.
• Provide individualized customer accounting.
• Support electronic billing and many electronic payment methods.
• Accumulate customer "points" and allow transfer and sharing.
4) Include marketing functions for promotions and specials.
• Provide flexible promotions and sales.
• Accumulate and track "points' from suppliers directly to customers.
• Interface with social marketing media for advertising and social marketing activities.
• Support mobile devices for social marketing and sales.
Business Benefits:
The primary business benefit of these capabilities will be to increase sales by connecting with customers and improving the customer experience. The specific benefits include:
• Increasing the size of customer purchases
• Increasing the frequency of customer purchases
• Increasing customer satisfaction
• Increasing product recommendations from customers to friends
• Attracting new customers through recommendations and social marketing
• Building customer loyalty with recommendations and service
• Increasing speed of product availability
• El iminating shipping delays and outages