Assignment
Assume that there have been rumours about company's failing performance and a threat of takeover by an industry giant. There are also rumours that the company has lost key government contracts and development projects. However, the company is only going through tough market conditions. Company's profitability is down due to new investments in long-term assets and research and development/business development activities.
However, the rumours are hard to quash, and the board of directors have decided to upload a well-prepared speech by a senior executive (you in the roleplay) to ease market and consumer fears ahead of the annual general meeting and performance report in a few months. The company's objective is to cover key clarifications in the speech and persuade the audience about company's standing and market situation.
Accordingly, using the strategies suggested at the start of this task;
Audience
Internal and external company stakeholders, including multi-cultural and diverse client groups
Preparation
1. Develop and draft a purpose statement - the main theme or the concept of the speech Develop the structure any layout (i.e. sequence) of the speech
2. Prepare/develop the required contents and information (based on the given assumptions) Draft your speech on paper
3. Email the draft speech to your Director (training/assessor roleplay) for feedback and approval Make changes and finalise the draft.