This assignment should meet the following learning outcomes:
1. Develop and articulate a critical knowledge understanding and analysis of change and the management of change situations.
2. Demonstrate the ability to apply relevant change theory to practice using appropriate techniques of inquiry.
3. Analyse and critically evaluate aspects of change and leadership theory and practice under investigation.
4. Effectively communicate an appropriate solution to a particular change management and leadership case under investigation.
Assessment Details:
Assessment 1: Case-Based Assignment (2,000 words)
Assessment Tasks:
1. Introduction - Cite at least 2 (two) concepts of change management and concisely discuss each. Also, identify the key points in the assignment.
2. Content and Analysis
2.1 Briefly discuss the background of the organisation under investigation and analyse the situation or risk that needs to be resolved.
2.2 If you will be hired as the Change Manager of Gosfield Park, identify, and critically evaluate the type of change Gosfield brothers want to implement. Was the Gosfield brother's method of introducing change in Gosfield Park appropriate? Please substantiate your response giving suitable reasons.
2.3 As a Change Manager, what change theory and leadership theory would you have used to overcome workers' resistance to change and drive success to the case situation?
2.4 Develop a Communication Management Plan that should have been used by the Gosfleld brothers to effectively manage and lead the proposed change management programme. Present the plan in tabular form with textual explanation. (Follow the format specified in Annex A)
3. Conclusion - draw conclusion from analyses and findings and emphasise what should be done differently in the case.
4. References - Implement Harvard style of referencing from at least 15 references not older than 2007 from varied sources.
MANAGEMENT OF CHANGE CASE STUDY - FURTHER CHANGE AT GOSFIELD PARK
Gosfield Park is a 2,500-hectare country estate in North Brentshire. The estate has been in the ownership of the Kennedy family since the fifteenth century. The present owner, Sebastian Gosfield and his younger brother, Patrick, manage an estate that comprises of: * 20 cottages on the estate which are tenanted
* Two farms (both arable)
* One public house -'The George'
Over the past twenty years the family has diversified into country leisure activities to maximise the potential of the estate. Gosfield Park has gained a good reputation as a regional showground and has, over the past few years, been successful in attracting major events such as:
- Opera in the Park events
- Jazz concerts
- Open air Shakespearean plays in the summer months
- National Orienteering competitions
- Veteran and Classic car shows
- National Clay Pigeon shooting competitions
- Regional dog shows
To attract such events the brothers constructed in 2012 an arena capable of taking 2,000 spectators. The brothers have also invested in indoor facilities that can cater for show-jumping events, dog agility competitions together with a range of country pursuit activities. The strategy has also been to attract the younger generation to country pursuits with a range of activities led by local clubs and societies (archery, country crafts, nature conservancy events such as wild bird conservation including the protection of rare birds of prey - hen and marsh harriers that are in danger in the area). Gosfield Park employs some 25 full time staff and a further 30 part-time staff throughout the year.
Many of the full-time staff have been there for years and many see themselves as part of the extended 'Gosfield family'. Most people are called by their first names and the brothers regularly have a barbeque for friends and family of the estate workers together with their own family and friends. Everyone mixes well and the success of Gosfield Park has been mainly due to this close interaction and good working relations with its staff.