Module Introduction:
The purpose of this module is to develop an understanding of the role of operations and strategic management in facilitating enterprise development. It provides a comprehensive understanding of Operations Management at strategic, tactical and operational level within the Service and Non-service sectors of industry. It deals with the major themes within the Operations Management arena and equips participants with the ability to evaluate and recommend appropriate organisational responses to operations issues. The module also introduces key strategic issues and frameworks and develops students’ abilities in applying appropriate analytical techniques used in strategic decision-making. The module will use case studies to provide an integrative perspective on business development.
Module Aims:
To develop an understanding of Operations Management and the concepts of enterprise and strategy. To apply appropriate methodologies and techniques to the analysis of operational and strategic issues and problems. To develop an understanding of the cross-disciplinary integrative nature of the subject material. To use the principles covered in the course to analyse issues in a variety of markets and contexts. To introduce the case study method.
Learning Outcomes:
ASSESSED LEARNING OUTCOMES: At the end of a module the learner will be expected to be able to:
• Appraise and evaluate theoretical approaches to Operations and the relevance of such approaches in the work environment
• Develop an understanding of Quality Management, Performance Measurement, Resource and Project Planning as applicable to operations in the service and non-service environment.
• Demonstrate an ability to synthesise and to critically assess different perspectives on enterprise strategy.
• Appreciate the strategic significance of value creation and competitive advantage.
• Select and apply appropriate techniques of strategy analysis to obtain useful strategic insights.
• Convert strategic analysis and vision into strategies appropriate to the operational context of the enterprise
• Understand and critically assess alternative approaches to entrepreneurial behaviour and innovation.
• Effectively communicate and present the results of analysis.