Develop an international marketing strategy


Problem: Using your selected company, product, and country prepare a detailed outline of the second portion of your International Marketing Plan. Include at least one paragraph addressing each of the following items:

The country I have selected is India, the company is 'Team Athletic' and the product/service is athletic shoe.

Develop an international marketing strategy that addresses the following:

1) Product

2) Promotional strategy

3) Pricing strategy

4) Place

a) Channels of distribution

b) Modes of entry

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Strategic Management: Develop an international marketing strategy
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