Develop an innovative product


Assignment:

Post-it notes were invented when a 3M chemist was striving to develop a stronger, tougher adhesive but invented a product that retained its stickiness while peeling apart easily. This discovery, combined with a colleague who, six years later, while looking for a bookmark that would not fall out, created an innovative product used ubiquitously today (Glass, 2013). Innovation can occur in the most unlikely scenarios and can be found in the way a company is structured, the product or services provided, or the style of communication. Evaluate a company that has utilized an innovative approach to improve their positioning, profitability, or sustainability. Was there a time when being innovative helped you either professionally or personally?

NO PROCTER and GAMBLE Tide case

Provide research via the Internet (from a credible source) and cite your posting in proper APA format and ensure that your posting provides a minimum of five paragraphs.

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Marketing Management: Develop an innovative product
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