Important
This assignment consists of Part A (2500 Word Written Report) and Part 8 pitch. BOTH parts must be submitted in order for the assignment to be considered complete. If one part is NOT submitted, the assignment is considered incomplete and will not be marked.
Part A: Innovation Plan
Your plan must include the following components
- Cover page
- Executive summary
- Table of contents
- Introduction
o Discuss 3 hot topics about innovation related to your organisation
o Develop an idea for an innovative product or service based on the goals and portfolio management for the organisation
o Discuss how your innovation will be streamlined with the organisations current capabilities
- Body of report
o Design thinking about your innovation- include a diagram depicting the innovation
o User involvement
o Fast integration- time, costs, resources
o Prototyping and testing capabilities
o Cross functional management
- Conclusion
o Discuss future innovations that might affect your innovative idea
- References
o At least 10 needed with the majority being from 2014
o Academy of Management Style format
o Must include a range of references- books, articles, websites
- Appendix
Part B: 3 minute video pitch
Assuming you have the opportunity to make an elevator pitch to the CEO of this company, what would you say? Make a short pitch directed at the CEO that references your report.
This video should be recorded and uploaded to YouTube (or some other file sharing site) and setup so it is accessible to your lecturer.