Develop an idea for a social issue


Assignment:

Step One

Rooster Teeth

Every year, RoosterTeeth holds a 24 hour live stream where they ask for donations for "Extra Life" which helps fund hospital programs for kids.

Google

Google China Innovation Cup for College Students aims to empower China's youth to be agents of social change.

Microsoft

Microsoft's "YouthSpark" works with 350 non-profits to create opportunities for young people in the world

Ben and Jerry's

Ben and Jerry's donates 7.5% of pre-tax profits to charitable organisations.

Out of Africa

Proceeds from all of sales go to "School Children Unite" to help bring education to Africa.

Hyundai

Hope on Wheels has helped to raise 87million dollars to help battle childhood cancer.

Step two

STEP 2: Idea Development

After each student has found the 3 examples, the partners should meet and choose ONE different company (not from your examples). Then you should develop an idea for a social issue/cause that this company could support. Ideally, the idea should fit the type of company and its mission. The partner team should write ONE paper about the assignment as follows:

The ONE report/paper should include the following:

- A brief introduction of the 6 examples companies which on step 1 (total of 6)
- A statement about the company you have chosen for your own idea.
- A brief description of the support idea and why you think it is applicable for this company.
-A visual, webpage, logo, etc. that represents your idea.

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Marketing Management: Develop an idea for a social issue
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