Problem
Develop an executive initiative for a proposed enterprise. You can't use any existing real world businesses. The enterprise may be for-profit or not-for-profit. Discuss how you would address the various business issues studied this semester and how you would leverage information technologies to ensure success, specifically include the following:
The organization and products/services Give an overview of your proposed enterprise. Describe the primary products and/or services that your organization will provide and the market you will target. Describe why these products and/or services are in demand within the marketplace and how these products and/or services will add value to the customers in your target market. Identify and justify the organizational structure that you will use (corporation, partnership, LLC, etc.) and the design of the reporting structure within the organization.