Develop an effective channel strategy for a company


Market Strategy

Use the Internet or the Strayer Library to research firms that participate in co-branding strategies. Be prepared to discuss. Determine the value in co-branding strategies. Then, examine and explain the strengths and weakness. Provide examples with your response.

• Given the challenges with infrastructure in India, make two recommendations that a company could use to develop an effective channel strategy,

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Marketing Management: Develop an effective channel strategy for a company
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