Assignment: Marketing Lemonade
Scenario: Using the same organization and the lemonade drink from the Learning Team assignment, develop an analysis for the bank. The bank will be using this information to make their final decision on how, and if, to fund your company's new and unique lemonade. Through your research, you have found that the bank you will be presenting to is favorable of socially-conscience companies that support local charitable endeavors.
Develop a minimum 150 -word analysis that include the following:
Select four of the following methods and explain how they should be used by your company to align best with your target segment and product definition: Advertising Public relations Traditional Digital marketing New Digital marketing techniques (describe) Direct marketing Event marketing Outdoor Advertising Select two of the following forms of sales promotion to promote your product and explain the reasoning for each of your choices: Coupons Deals Premiums Contests Sweeps takes Contests Samples Loyalty Programs Point-of-purchase displays Rebates (Discuss how your company could expand into the global market).
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.