Case Study: Abercrombie & Fitch
Abercrombie & Fitch is a successful specialty retailer selling casual sportswear and accessories for upper-income men and women. The company is positioned as a premium-priced brand, with products sold at higher price points than the products sold in the company's Hollister stores.
For this assignment, read "Abercrombie & Fitch Co.: Looking to the Future," on pages 87-89 of your textbook. Then visit the Abercrombie & Fitch website for the most up-to-date information about this retailer.
In a two-page essay, evaluate Abercrombie & Fitch's market situation and the company's opportunities for growth. Be sure to discuss these factors in depth, citing sources to support your position. Your essay should relate to concepts discussed in your textbook, as well as other scholarly resources.
Your essay should include the following information:
• Develop a SWOT analysis for Abercrombie & Fitch based on the outline in Chapter 3. Use the sample on page 75 as an example.
• Based on your SWOT analysis and the information you have learned about the company, what recommendations would you offer the company for future growth?
For additional details, please refer to the Case Study Guidelines and Rubric in the Assignment Guidelines and Rubrics section of the course.
Abercrombie & Fitch (Module Three)
The first case study allows you to apply knowledge you have gained about various types of consumer behavior. In this case study, you will be exploring the SWOT analysis process.
Requirements of Submission: The case studies must follow these guidelines: approximately two pages in length, double spaced, 12-point Times New Roman font, one-inch margins, and APA-style citations.