Culture and Consumption Motivation
Do cultural dimensions correlate with purchase decisions? In this report, you will set out to address this question.
Develop a study (of at least 5 males and 5 females) using the Culture Survey to determine if the five cultural dimensions have a relationship with consumption motivation (buyer behavior).
NOTE: please load the SPSS software on your computer.
You will combine all of the data collected into a single SPSS spreadsheet and create the 6 FACTORS:
Uncertainty Avoidance
Individualism vs. Collectivism
Power Distance
Paternalism
Masculinity vs. Femininity (Sex Roles)
Consumption Motivation