Develop a strategy to assess how to measure the new


Pick a new product category that has been introduced in the past six months. (Be sure to pick a new product category such as the tablet, instead of a newer version of an existing product, such as the iPad

Develop a strategy to assess how to measure the new product's success or failure over a 12-month launch period.

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Dissertation: Develop a strategy to assess how to measure the new
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