Getting to Know Customers by Utilizing an Access Database
Play Around Toys Inc. wants to adapt a new business strategy to increase revenue. Clickhere to download an MS Access database file containing customer demographic information obtained through the Play Around Toys Loyalty program as well as sales transactions for those customers.
Tasks:
Perform a Join operation on the tables tbl Customers and tbl Orders.
Develop a simple query to generate a customer analysis report.
Submit a report describing what the database information reveals about customer behavior and the business strategies that could be pursued to increase revenue.