Description:
This project is intended to encourage you to apply the concepts presented in this class to some current management issues. Together with your teammates, you are to write a paper explaining and discussing the happenings outlined in the article indicated below. In addition, prepare an individual paper on the group dynamics and technology issues encountered during your work on the project.
The events you are to write about were discussed in an article which ran in the Wall Street Journal recently, entitled. How a Brewing Hobby became a Business. Your group assignment is to prepare a brief (5-6 page) paper analyzing this article about the East End Brewing Company and arguing in support of your analysis. Describe the events and attitudes discussed in the article, and offer your ideas about the causes of these events and ideas. Use the information in Chapter 10 of the text book, and in our class discussion of Chapter 10 (see the video), to guide your analysis.
The following list addresses specific elements of the assignment:
1. Gather information from the article, the internet, and/or other appropriate sources regarding the topic at hand. Develop a realistic understanding of the opportunities and difficulties and the causes of the ideas and events discussed in the article.
2. Collect information from the library, internet, text book, class video, and other sources sufficient to allow you to analyze and understand the issues and make meaningful comments.
Rules:
1. Remember that this is a management class. The object is to apply management techniques to these real issues. Justify your assumptions, but do not get bogged down in marketing, finance, or accounting.
2. Limit your report (50 points possible) to 5-6 pages, plus exhibits, appendices, and citations. Remember to use and cite at least two sources in your individual paper other than the textbook.
3. Use the concepts taught in this class.
4. Your group grade will be based upon both your application of management principles and techniques and the clarity and organization of your report.
5. The papers are due by midnight of the days specified on the first page of these instructions. The grade will be reduced by one full letter grade for each day that a paper is late up to a maximum delay of two days. After the second day (i.e.- starting with day three), the paper will not be accepted and a grade of zero will be recorded.
Textbook: Griffin, Managment, Houghton Mifflin, 11th Edition.
https://online.wsj.com/articles/how-a-brewing-hobby-became-a-business-1413751953?mod=djem_jiewr_ES_domainid