Problem: Qualitative Design Development
Develop and post in this forum a slideshow presentation that presents a research proposal for the qualitative scenario below.
Your presentation should include:
o Title slide with your name
o Problem Statement
o Research Question(s)
o Qualitative Design (Strategy of Inquiry)
o Data Collection Plan
o References
Scenario
There are numerous factors that go into starting up a company. In recent space flight tourism start-up, StuGoSpace, the board of directors is concerned that marketing will not target the right demographic. They have budgeted to spend $20M on advertising and want to ensure that the money is spent wisely, attracting the best potential travelers for their newly tested (and FAA approved) 8-person, commercial spacecraft. The company is going to lease operations out of New Mexico and wants to target any high potential travelers who can afford the $600K per seat/1.5-hour low-earth-orbit spaceflight.
You have been asked as a consultant to:
Define the problem.
Develop a qualitative research design that includes a research question(s), strategy of inquiry, and data collection plan.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.