Develop a purchase intent scale for students eating at the, Marketing Management

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Develop a purchase intent scale for students eating at the

Develop a purchase intent scale for students eating at the university's cafeteria. How might the reliability and validity of this scale be measured?

Why do you think purchase intent scales are so popular in commercial marketing research?

The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.

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Marketing Management: Develop a purchase intent scale for students eating at the

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