The marketing research proposal distills the essence of the project and serves as a contract between the researcher and management/client for the research project and deliverables. It covers all phases of the marketing research process: it defines the research problem/ opportunity, approach, and design; and determines how the data will be collected, analyzed, and reported. It provides an estimated cost and timeline/schedule for implementing the research project, as well as outline the staff and resources required/involved.
Develop a proposal for a qualitative and/ or quantitative primary research project for an organization of your choice. The proposal should cover the basic components itemized in the sample template. The research comprises two parts:
1)A written marketing research proposal as described(maximum 6 pages narrative format OR 10 slides .ppt format)
2) outlining the context for and an overview of your marketing research proposal.
Sample Template
-Title Page
-Executive Summary
-Background
-Problem Definition/Objective of the Research
-Approach to the Problem
-Research Design
-Field Work/ Data Collection
-Data Analysis
-Reporting
-Cost and Timing
-Researcher/Staff Bio
-Appendices.