Develop a promotion plan that will be used for the next


This week we are going to focus on promotion plan for your ReVive Brand Campaign. Develop a promotion plan that will be used for the next year for your company you have been working with all term long.

  • What is the BIG IDEA you are going to use and how can you bring that idea to life as a promotional idea?
  • What consumer and trade promotions do you recommend and why?
  • How could sponsorships or event marketing contribute to your marketing communication plan?
  • Will you use a loyalty program and if so, how will it work?
  • Are there any opportunities for partnerships, co-branding, licensing, or cross promotions?

This week the assignment will be done through Power Point. Createa Power Point slide presentation to explain your ideas, the presentation should be no more than 5 slides.

Although this is a Power Point instead of a paper, please still follow the APAformat and include a reference slide in your presentation.

Please the brand the company name is A & W Restaurant , so please make it according to this name.

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Business Management: Develop a promotion plan that will be used for the next
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