Task: Need guidance for developing a SWOT analysis for the following scenario:
As marketing manager for Quality Mini Computers (QMC), I need to develop a preliminary SWOT analysis for QMC. With the implosion of technological advancements, our mini-computer that is the size of a stereo or a 5x7 photo frame is growing. QMC's owners are ready to expand this product in the marketplace. The SWOT analysis is needed because this is a new target market with a smaller computer and we want to be certain we are including our current customers. We need to be sure to consider who is selling smaller, convenient computers as well.
- Need to create a table which will have a one or two word summary of the S, W, O and T
- Need to follow with expanded analysis in a bullet point format
- Need to highlight the most important S, W, O and T so the management team can focus on the most important aspects of the current state of affairs