Problem: Driving Marketing Innovation
In today's market, there is a constant need to innovate to better serve customers and to compete in very fast moving markets. Thinking about innovation is critical, especially in marketing. Read the below articles about innovation marketing, and develop a POV of how you would approach rolling out a plan to help better encourage innovation from employees, and utilizing a continuous improvement model for marketing programs, technologies, and new ideas to foster growth within your department.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.