The purpose of this miniproject is to help you understand the advantages of following the creative selling process.
1. With several of your classmates, create a new product in a category that most college students buy regularly (for example, toothpaste, shampoo, pens, pencils, soft drinks . . . anything that interests you that might be sold through a drugstore like Walgreens). Make up a new brand name and some creative features and benefits of the new product you come up with.
2. Develop a plan for executing each of the steps in the creative selling process. Carefully ensure that you cover all the bases of how you would go about selling your product to an organizational buyer at Walgreens for distribution to all stores.
3. Report on your plan to your class, and ask the other students for feedback on whether your approach will convince the Walgreens buyer to make a purchase.