Consumer Behavior Assignment: Decision Making Approaches
We have learned the basic consumption process and the steps in the consumer decision making process. We have learned that consumers' research decisions and the decision making approaches can be classified into three categories and have a direct relationship to risk and involvement. Develop a paper covering each of the decision making approaches and the relationship to involvement and risk. Provide an example for each of the approaches.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.