Assignment task: To develop a new tourism program or product to help the destination solve its tourism problem.
1. Destination Overview:
A detailed overview of the destination and its tourism inventory (assets such as natural and built heritage sites, culture, infrastructure, etc.). Consider any information that would inform the reader, such as population, geographic positioning, tourism assets, history and statistics, and overview and history of the local DMO, if one exists in the area. You may wish to include pictures of the destination, maps, tourism stakeholders, etc. to enhance your destination overview.
2. Destination Challenge
Provide an overview of the key challenge facing the destination (as provided to your team in Blackboard).
3. Product/Program Name and Description
Name and describe your product and program.
This should include:
- what the program is,
- how it will run/operate and for what duration,
- which tourism stakeholders will be participating and in what capacity,
- how it will be promoted to prospective tourists,
- relevant images/maps/graphics to support your program,
- desired outcomes (goals) and
- how you will measure results of your program.