Develop a marketing plan on a product or service and describe Product applications in marketing, Role of Internet in marketing the product, Consumer profile, Naming the product, Conclusion.
1. Introduction
2. Product Application in Marketing
- Key Drivers for Credit Cards
- Consumer spending
- Number of broadband connections
- S&P 500
- Per capita disposable income
- Regulation
3. Role of Internet in marketing the product
4. Consumer Profile
5. Naming and Marketing the Product
- Technological Advancement
- Access to the latest available and most efficient technology and techniques
- Low operating costs
- Use of specialist equipment or facilities
- Ability to effectively change community behaviour
- Economies of scale
- Comply with government regulations
- Internal competition
- External competition
- American Express Card Details
- Cutting-edge programs
- Financial Performance
- Blue Credit Card
6. Conclusion
7. References