Marketing plan
The Marketing Plan Assignment is designed as a learning exercise to help students bring all of the learning from the course into one project. The Marketing Plan will be due at the end of the term and should be worked on throughout the course.
Each student will be required to develop a Plan consisting of an absolute minimum 10 to 15 pages of content, not counting title page, charts, partial pages or reference pages, using 12-point font, single spaced, in Microsoft Word format. The organizational format of the paper must follow the Sample Marketing Plan on page B-1 of the text Appendix B. At the end of each chapter there is good information regarding the creation of a Marketing Plan.
All references used in the creation of the Plan should be detailed in a Bibliography list at the end of the paper. Papers must use at least 10 references in the work.
In addition to the issues outlined in the sample marketing plan in Appendix B, students should also include the following:
Sales forecast
Market potential
Market share
Competitive structure
Fixed and variable cost
Contribution per unit
Break even
Cash flow requirements
Expected ROI
Each Marketing Plan will contain information unique to the subject being researched and there is no "perfect" sample plan to review, however the format of the Plan should follow the standard format outlined in these instructions.
During the term, the student should email the Instructor with any questions regarding the development of the Marketing Plan. The Plan is due on the final day of the course.