Problem: Strategic Marketing Windows
Develop a Marketing Plan for the same brand that they analyzed in the Mid-term. The Plan is to be focused on a fictional product launch, and the document should follow the following sections:
• Executive Summary
• Mission and Vision
• Situation Analysis
• Target (Develop 2 Buyer Personas)
• Objectives (Develop 2 Objectives and their respective KPI)
• Strategic Approach
• Tactics and Channels
• Implementation
• Evaluation and Control.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.