Develop a marketing plan


Assignment Problem: Develop a marketing plan.

Instructions:

The final project for this course will be developing a marketing plan for a New Product Development (NPD) idea. Throughout this course, you will be learning about the various parts the comprise a marketing plan. Your final deliverable for this class will be a strategic marketing analysis and plan.

The final plan should illustrate the following points:

Part 1: Consumer problem to be solved/gains to be provided

o Nature of the proposed solution

Part 2: Positioning statement

o Details on a target market and market segmentation

Part 3: Market analysis

o SWOT analysis

o Details on competing products or services

o Discussions on differentiation from competition

o discussion on market trends based on research

Part 4: New product development process summary

o Details on the process used to develop this hypothetical product

o Discussion on how concept/product could be tested

Part 5: Marketing strategy

o Provide an overview of the planned marketing and advertising strategy

o Provide more specific details and discussions on one of the following:

  • Integrated marketing communication plan
  • Logistics and distribution to include reverse logistics

Develop a marketing plan.

Instructions:

The final project for this course will be developing a marketing plan for a New Product Development (NPD) idea. Throughout this course, you will be learning about the various parts the comprise a marketing plan. Your final deliverable for this class will be a strategic marketing analysis and plan.

The final plan should illustrate the following points:

Part 1: Consumer problem to be solved/gains to be provided

o Nature of the proposed solution

Part 2: Positioning statement

o Details on a target market and market segmentation

Part 3: Market analysis

o SWOT analysis

o Details on competing products or services

o Discussions on differentiation from competition

o discussion on market trends based on research

Part 4: New product development process summary

o Details on the process used to develop this hypothetical product

o Discussion on how concept/product could be tested

Part 5: Marketing strategy

o Provide an overview of the planned marketing and advertising strategy

o Provide more specific details and discussions on one of the following:

  • Integrated marketing communication plan
  • Logistics and distribution to include reverse logistics

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Marketing Management: Develop a marketing plan
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