Assignment:
Assessment Event: Fit Life Simulation
In this assessment, you will undertake a number of tasks associated with conducting market research for Fitlife. In this simulation you will perform the following actions:
• Conduct desk research and develop research methodology for the market research project
• Recruit and interview respondents using a survey method
• Analyses data and information and writes research report.
Please ensure that you familiarise yourself with this set of requirements that underpin this simulation. This includes understanding the background of the simulation and the criteria you will be assessed on. These are located in the Appendix of this document.
Task 1: Conduct desk research to gather background market information
In this task you will undertake secondary research as an exploratory mechanism to understand the project and then to further develop profiles on the target group.
1.1 Summarise the background to the market research project
R 1. review the document (Project Plan) and the Simulation Background, then summarise:
• what is FitLife?
• who is the target market to be researched?
• why were they selected?
R 2. word count is approximately 50 words.
1.2 Identify and seek approval with protocols and format for information collection
R 1. identify the parameters for using secondary data and information using the Market Research Policy and Procedures document
R 2. identify format for tabling the secondary information
R 3. seek approval from the Marketing Manager (Assessor) with these parameters and formats
R 4. adjust parameters where required
R 5. attach the email exchange with your Manager
R 6. word count is approximately 50 words.
1.3 Conduct desk research and report on initial research findings
R 1. research and identify the following on the target group:
• lifestyle of young and single category
• products and services consumed
• competition in selected location
R 2. word count is approximately 300 words.