Develop a magazine for distribution in-store and online
Problem: As a class project, I am looking to develop a magazine for distribution in-store and online. What might the impact of online and off line buyer characteristics be on a positioning strategy?
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Discuss some of the rules of eMarketing: 1. Power shift from sellers to buyers 2. Increasing velocity 3. Death of distance 4. Global reach 5. Time compression 6. Market deconstruction
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As a class project, I am looking to develop a magazine for distribution in-store and online. What might the impact of online and off line buyer characteristics be on a positioning strategy?
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Describe one real world example of a public relations or advertising campaign that successfully achieved a desired outcome and one real world example that did not.
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