Develop a loyal customer base


Assignment:

Hospitality leaders are concerned because in service firms the success of products and services depend on their delivery by employees. Thus, service organizations rely on their coal face employees to create memorable experiences that develop a loyal customer base and ultimately carry out the firm strategic initiatives (Liao & Chuang, 2004; Skaggs & Youndt,2004). Yet, most hospitality organizations operate with extremely lean margins and a focus on maximising profits. Obsession with cost containment shows up in countless ways, including aggressive control of employee benefits and wages to manage labor costs. But stingy pay and benefits don't necessarily translate into lower costs in the long run. Crtiically analyse the above statements and determine their validity in respect of an organistion's human resource management. In your discussion you should use industry examples to support your findings and opinion.

Atleast 12 journal article references

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