1. What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not?
2. Assume you have just become CEO at Coca- Cola. Outline the strategic steps you would take to remedy the concerns emanating from the company's board of directors, con-summers, employees, business partners, governments, and the media. What elements of social responsibility would you draw from in responding to these stakeholder issues?
3. What do you think of Coca- Cola's environmental initiatives? Are they just window dressing, or does the company seem to be sincere in its efforts?